Many SEO experts or companies suggest creating multiple webpages to target the same keywords. However, this approach can harm your website’s rankings on Google, as targeting multiple pages for the same keywords is not a recommended practice.
This technique puts Google Search in a dilemma when trying to determine which page is the most relevant for a query. Let us help you understand what keyword cannibalization is and how to fix it to prevent Google penalties.
What is keyword cannibalization?
In simple terms, creating and targeting multiple pages on your website for similar keywords is called keyword cannibalization. In such cases, Google can become confused about which page should rank for a given query. While one page with the most relevant content may rank higher, others are pushed down, creating internal competition among your webpages in search results.
For an example,
Let’s take Amazon mobile product pages as an example. On an e-commerce website, multiple URLs are often created through filters and other search parameters. This can result in several pages targeting the same products with very similar content.
If you search on Google using the query below, you’ll notice that multiple pages from the same website may rank for the same search term.

This isn’t limited to e-commerce websites. Many companies create similar static pages for the same services and target them with nearly identical metadata. This can lead to a keyword cannibalization issue. One of the most common examples is targeting the same keywords on both the website homepage and a service page.
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